Understanding the accounting job market this year feels complex. People are fighting for roles against countless candidates and competing against increasingly sophisticated AI bots.
You might find yourself grappling with applications that ask you to prove that you’re “digitally literate”, agile, or innovative. If you can’t decode what employers are looking for, your application might be swept away by an AI filter before reaching a human being.
The good news? With a proactive approach, you can adapt.
Cracking the Code Words in Job Descriptions
The first step in adapting to this changing accounting job market is figuring out what the most common vague statements on job descriptions mean. You might have seen a handful, like “flexibility on work hours” or “ability to resolve problems”. Here are three of the most common culprits for candidate confusion, and what they’re saying.
Fast-Paced Environment
When an accounting employer mentions a “fast-paced” environment, they say you’ll be in a workplace where priorities and tasks shift quickly. That means you need adaptability, resilience, agility, and the ability to handle multiple projects simultaneously. Ask yourself whether this “fast-paced” environment will give you room to grow fast or lead to burnout.
Strong Communication Skills
Having strong communication skills doesn’t just mean you can speak clearly. You’ll need to be able to connect with colleagues and clients across digital platforms and apps. You should be able to convey ideas effectively to people with different backgrounds and show emotional intelligence. Active listening skills are probably essential too, as is the ability to participate actively in meetings, whether they’re in-person, remote, or hybrid.
Flexible and Adaptable
Virtually every accounting employer seeks these traits, but many candidates don’t know what they mean. Flexibility and adaptability mean you can navigate change effectively. You should be open to exploring new technologies, learning from others, and quickly altering your day-to-day processes. Highlighting experiences where you've successfully managed change or taken on diverse tasks can show you’re ready for these roles.
The Skills Gap: What Employers Are Desperately Seeking
In today’s accounting workplace, certificates and traditional credentials aren’t nearly as important as demonstrable skills. Many companies are looking for an evolving balance of soft and technical skills, as role responsibilities change.
Technical Skills vs. Soft Skills: The Evolving Balance
Some of the accounting technical skills listed on a job description might be familiar, like proficiency with a specific tool or software. Others may be new. Up to 90% of job listings now ask for candidates with “digital literacy”. Some want employees with skills in AI and data analysis.
However, technical skills aren’t the only consideration. Soft skills – particularly durable human skills (communication, collaboration and problem-solving) and transferable skills are more important than ever. You must be prepared to show both before filling out an application.
Specialised Knowledge vs Adaptability
Deep expertise in specific accounting segments can still be valuable, especially if you’re applying for leadership-level roles. However, there’s also a growing demand for professionals who can adapt to various roles and challenges. The concept of "T-shaped" skills - combining deep knowledge in one area with the ability to collaborate across disciplines is gaining traction.
Look carefully at job descriptions to identify whether your responsibilities depend more on specialist knowledge or flexibility.
Future-Proofing Requirements
According to the World Economic Forum, about 40% of the skills we think are crucial today will be irrelevant by 2030. You might notice that the list of skills you see on a job description is more vague, focused on highlighting a need for “innovation” or a “growth mindset”.
Some job descriptions may “hint” at specific skills you’ll need to develop in the future, however. For instance, they might describe “comfort with AI” or “data proficiency” .
Reading Between the Lines on Workplace Models
A lot of accounting job descriptions might use words like “flexible”, “hybrid," or "remote-friendly," but those terms don’t always offer a direct insight into what the workplace is going to be like. A hybrid role could mean you spend one day in the office, or four. “Flexible” could mean adjusting your start time on specific days.
Many companies, particularly those in the finance sector, plan to increase office attendance requirements. If you’re unsure what a “flexible” role entails, the best way to find out is to ask questions – get clarification.
Look for details about required office days, core hours, and any mention of remote work policies. Another complex term to familiarise yourself with is “culture.”
When companies refer to “culture fit” today, they’re not always referring to people who match the characteristics or priorities of existing employees. Sometimes, they’re looking for a “cultural add” or specific traits.
Research the organisation’s values, mission statements, and employee testimonials. Consider whether the company's stated values align with your own and if the work environment supports diversity and inclusion. During interviews, ask about team dynamics, decision-making processes, and how the company promotes professional growth.
Compensation and Benefits: Knowing What’s Negotiable
Unfortunately, broad terms like "competitive salary" and "comprehensive benefits" are still common in accounting job descriptions. Usually, “competitive salary” suggests that an employer offers something comparable to industry standards, but do your research.
Use conversations with recruitment companies to benchmark the salary you should expect. Look for signs that an employer is willing to negotiate. That might include a broad salary range in the job posting, or phrases like “salary varies based on experience”. When you’re reviewing benefits, take a holistic approach.
Ask yourself whether you’re willing to compromise on anything, such as switching one benefit (like more paid time off), for flexible working hours.
Practical Strategies for Tailoring Your Application
One thing is understanding what accounting employers are looking for in candidates. Making sure your applications stand out is another. Here’s what you should be focusing on.
Keyword Optimisation Without Keyword Stuffing
Applicant Tracking Systems and AI tools are often used to filter applications these days. That means your applications should include valuable keywords – the terms that show up most prominently on job descriptions. But don’t just stuff your resume and cover letter with those terms.
Integrate the terms naturally, use variations, and back up your statements. For instance, if you say you’re “agile and resilient,” share examples of how you use those skills.
Demonstrating the "Predictability Factor"
Employers value candidates who can anticipate needs and deliver consistent results. You might not know exactly what every accounting employer will need in the future, but you can show you’re open to constantly adapting and learning.
Show off how you’re constantly building your skill set with new courses and experiences, highlight instances of how you’ve proactively identified challenges and introduced new ways to overcome them. Make it clear that you’re committed to growth.
Focus on Skills, Not Just Credentials
There's a growing emphasis on skills over formal education. Research indicates that hiring based on skills is five times more predictive of job performance than hiring based on education. So, don’t rely exclusively on credentials to get an interview or a job offer.
Highlight the relevant skills you have for the role, and how you’ve used them in the past, even if a formal certification does not back them up.
Work With Recruitment Companies
Recruiters can be valuable resources in your job search. They can help you identify what employers are looking for and what job descriptions mean. Communicate consistently and clearly with accounting recruiters to make the most out of these relationships.
Tell them about your strengths, weaknesses, and career goals. Ask for their advice on adjusting your resume, cover letter, or interview strategies. Take their advice and use it.
Decode with Confidence, Apply with Purpose
The current accounting job market can be confusing and complicated. You need to learn how to stand out in an era of AI and automation, show the right skills in a constantly changing marketplace, and decode a new dictionary of jargon.
Fortunately, you can still thrive with a proactive approach and a little help from an accounting recruiter. Do your research, read between the lines, and stay adaptable.
If you’re unsure about your next steps, reach out to our recruitment experts, for personalised advice on how you can prepare for the future of recruitment.
Hedley Scott Recruitment offer complimentary and confidential career conversations. Contact one of our team here.